Category: Web Design

The Benefits of Responsive Web Design

In 2016 nearly everyone on the planet has a mobile phone, and a huge number of people have smartphones. With this growth in the uptake of mobile computing devices has come a growing demand for responsive web design.

Responsive web design involves laying out and coding a website so that it provides an optimal viewing experience across a wide range of devices.

The following are the top 8 benefits of responsive web design

1. Higher Rankings On Search Engines

Business owners usually create websites to be found by buyers and get traffic, leads, and conversions. This priority is a necessity for every business owner. If your website features responsive design, you never have to create a different version just for mobile devices. With just a single strategic URL, you receive a boost your Search Engine rankings.

2. Enhanced Sales & Revenues

With just a single version of your website, you can provide a more consistent feel of the user experience. This means that any visitor to your website can view your website comfortably and stay much longer. The longer the visitor stays on your website, the higher the probability of him or her converting to lead or a sale.

3. Better User Experience

If you currently enjoy a good amount of traffic and revenue, you can only imagine the boost in traffic and revenue that responsive design will bring to your website. The blog posts and web pages on your website will enjoy a rise in organic traffic due to responsive design. With more satisfied customers come more sales and revenues.

4. Saving Time Using Google Analytics

In case you have multiple variants of your website that you are tracking in Google Analytics, think about all the money and time you will save by condensing it all into a single report. A single version of your website means cutting down on tracking visitors. Quicker monitoring helps you save time that you can use for other better things.

5. Saving Money On Mobile Development

You can save a great deal of time and money by having just one responsive website design. You save time and money used that you would have invested create mobile versions of your website. The resources you save can go into other important aspects such as the creation of new content, building, and optimization of campaigns, etc. You will be surprised at how powerful responsive design is for business.

6. No More Duplicate Content Penalties

You might not know this, but Google penalizes you for having all those multiple variants of your website. The content on those websites is duplicated repeatedly on your main website. The penalties make you appear ‘spammy’ to Google, and this hurts your rankings. Responsive web design gets rid of the need for duplicate content.

7. Enhanced Offline Browsing

Most tablets and smartphones are HTML5 enabled. This means that they have the ability to browse offline. With this, users can read email newsletters in HTML5. This is great especially if the user has no internet connection.

8. Staying Ahead Of Your Competition

Most people still consider responsive web design as ‘new’. The vast majority of websites do not feature responsive design. Simply switching over to responsive design can help you stay ahead of your competitors. Many webmasters and business owners consider the technology as ‘new’ and are therefore uncomfortable investing in it. Also, Google has started penalizing websites that are not mobile responsive. Therefore, while your competitors get lower rankings due to lack of responsive design, you will be reaping big.

In conclusion, this article has looked at the top 8 benefits of having responsive web design. Now that you understand these benefits, it is now time to make your website design responsive.

Website Design And Development On WordPress

Effective Website Design and Development on WordPress

More and more web designers are choosing to base their website design and development on WordPress, and with good reason. This popular blogging platform is both free and open source, and it can be used and modified in any way that you like. Out of the box, it is a good platform for a blog, and it can easily be adapted to be a video log, or an online magazine like wordpress websites. With creative use of plugins, it can be turned into a membership site, or even an online store.

An Easy To Use Content Management System

WordPress is easy for even non-technical people to use and update. The content management system is simple and efficient, and the basic system is fairly search engine friendly, although you do need to add some plugins and make some settings changes to ensure that the site is as search engine friendly as it can possibly be.

Familiar Technology for Widespread Support

WordPress is based on a programming language called PHP, and it can be run using one of several different database servers on the back-end. PHP is available for most platforms, so it is easy to get WordPress up and running on almost any web hosting package. In addition, it is a programming language that almost every web developer has at least a passing familiarity with. This means that there is a huge community of developers creating plugins for the system. If you can imagine running a WordPress website to do something, then there is a very high chance that a plugin already exists to do that thing, and if one does not then you can easily find a programmer that will make it for you.

Get Help From The Community

Another good thing about WordPress is that it has a huge support community. If you ever have a problem, you can go to the WordPress website and post to ask for help on the support forums. Most problems get answered very quickly, and you can talk to fellow WordPress users as well as developer volunteers to get expert answers to your problems. If, as a business user, you don’t want to rely on the community for help, you can purchase premium support and deal directly with the developers for a more private and prompt way of having your installation and operation problems answered. The choice is entirely up to you.

3 Most Popular Website Platforms

Three of the Most Popular Website Platforms

Are you thinking about starting your own website? If so, finding the right platform for your site is key.  A good platform can make your site easier for you to use, and can also make it load better for visitors. Website design experts suggested these three platforms many people have had success with.

WordPress

WordPress is a blogging platform, but it’s so much more than that. It’ll help you put together a professional, fully functional website platformswebsite. Its interface allows you to easily track what visitors are doing, and its widgets help your site to run as smoothly as possible. For example, there are widgets designed to make your page load more quickly or to increase your SEO.

Don’t shy away from WordPress just because you’re not planning on blogging. There are a number of templates available, and it’s a great choice for all kinds of sites.

Squarespace

Squarespace can be pricey, but it’s worth the money. It makes building a great looking site incredibly easy, and updating your site can be done very quickly. Even if you’re not tech savvy, you should be able to master Squarespace in no time at all.

Squarespace is the ideal platform if you feel like you need a platform that’s designed for site building novices. You’ll never feel lost with Squarespace. You’ll be able to use it to make exactly the kind of site you want to make.

Ruby on Rails

If you want to build a site from scratch, but would appreciate having some framework, Ruby on Rails is a fantastic choice. It’s designed to make writing code a breeze. It’s definitely not for non-programmers, but this popular program is used by many of the biggest companies out there.

Everyone from Twitter to the Yellow Pages uses Ruby on Rails. If you want to do it all yourself, there’s no better platform.